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After becoming a mom, Melissa Moog resolved to help new and expectant parents ease into their lives with children. Most importantly, Melissa wanted to create a company where she could help parents find the best green baby products to protect two very precious things: our little ones and the planet.

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Melissa Moog
Founder and CEO Mama of Itsabelly Baby Planners

A true pioneer in an emerging industry, Melissa Moog is one of America’s original baby planners as founder of Itsabelly, a national baby planning service guiding new and expectant parents through the process of parenthood. Soon after creating Itsabelly, Melissa continued to forge new frontiers by becoming founder and president of the International Baby Planner Association (formerly known as NBPA) to support professional consultants by setting standards, facilitating resources and providing a forum for networking to help other mom-preneurs get started with their own baby planning businesses. Melissa is also the leading authority and voice for baby planning with an eco-twist, as the co-author of Itsabelly’s Guide to Going Green with Baby and THE first baby planning business to secure Co-Op America’s green seal of approval. Her credentials include passing the Home Hazards Test as administered by the International Association for Child Safety (IAFCS) and is a Certified Child Passenger Seat Technician which allows her to install child car seats with safety as a #1 priority.

With enthusiasm and authority, Melissa offers her expertise on all-things baby from sifting through the maze of available products, designing an eco-friendly and personal nursery, offering parenting tips, helping with pregnancy planning to securing the perfect nanny for any family. Melissa has become a leading voice for baby planners as the baby planning expert for The Bump, a sister site to The Knot, providing the ultimate local guide to pregnant living, pregnancy planning expert for, featured blogger for and the "New Mom Editor" for Portland’s BetterTV. In addition, Melissa has caught the attention of media all over the country, including The Chicago Tribune, Washington Post, WeTV's Platinum Babies,, San Jose Mercury News, View from the Bay, KGO, Pregnancy, Kiwi, AM Northwest and CoolMomPicks, among others.

Prior to her Itsabelly success, Melissa was a human resources director for Kensington and worked for Intel. She holds a master’s degree in human resources/organizational development from the University of San Francisco. In her free time, Melissa lives out her mommyhood doing what she loves: cooking and traveling with her husband, daughter and their two yellow labs. And when she’s lucky, she even enjoys quality time at the gym and maybe reading a novel or two.

Baby Planning 101


Featured Sites:

Cord Blood Registry
March of Dimes
Susan G. Komen

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